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It's a small animal thing!

Grown in picturesque German meadows and sure to stimulate and brighten any pet's day.


Main diets, treats & toys made from 100% natural, healthy ingredients with minimal processing and no additives or sugar.

....a little naturals history

2006 - Naturals is born

2007 - Major retailers begin to adopt

2008 - Toy and bird products added to the range by popular demand

2010 - Naturals gains the attention of grocery pet managers

2012 - Grain-free products introduced

2017 - Over 10,000 retailers in the USA now offer Naturals

2019 - Now 86 products enjoyed Worldwide (30 for the USA)